# a b c d e f g h i j k l m n o p q r s t u v w x y z
3G
is third-generation technology in the context of mobile phone
standards. The services associated with 3G include wide-area wireless
voice and broadband wireless data, all in a mobile environment. In
marketing 3G services, video-telephone is often identified as a primary
application for 3G.
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Application
providers provide the technology platform for common short code service
applications.
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Shorthand
for wireless carrier, carriers provide the network infrastructure for
the delivery of messages between end users and connection aggregators
or application providers.
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A
link on a mobile Web site (WAP site) that, when clicked, instantly
initiates a call from that phone to a pre-specified number.
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The
entity that oversees the registration, assignment and tracking of CSCs.
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Connection
aggregators provide connectivity between carrier networks and
application providers.
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Content
providers are entities that own or have the rights to content. They
often license content to application providers for delivery to end
users.
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CSC
is the abbreviation for common short code.
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Another
term for wireless subscriber, end users are people and/or entities that
utilize short codes for communication with applications.
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Flash
Lite is the profile of the Flash Player designed for mobile phones and
consumer electronic devices. It enables mobile application developers
and designers to create rich, engaging content and applications, and
customized user interfaces across device platforms.
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A
keyword is a unique word (or number) that is created for a specific
short code campaign. Multiple keywords can be used on a single short
code active during a single period. The keyword is the actual text that
a user keys in on their mobile phone to interact with a campaign.
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Location-based
services are offered by some cell phone networks as a way to send
custom advertising and other information to cell-phone subscribers
based on their current location. The cell-phone service provider gets
the location from a GPS chip built into the phone, or using
radiolocation and trilateration based on the signal-strength of the
closest cell-phone towers (for phones without GPS features).
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Each
time an SMS is sent, both the sender and receiver are charged a
messaging fee by the wireless carrier. The messaging fees vary by
carrier and volume. SMS messaging credits can be purchased in volume to
reduce costs.
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A
form of marketing that generally uses SMS, MMS or WAP Push to deliver
its promotion to mobile phones or other mobile devices. Like outdoor,
print or interactive marketing, mobile marketing is simply another
tactic marketers can use to reach a target audience.
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An
SMS or MMS message that was originated on a mobile phone.
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A
mobile-originated message, meaning an SMS or text message sent from a
mobile phone. These messages are sent by a mobile subscriber by
creating and sending the message from within their mobile phone.
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MMS
is a type of messaging that enables the sending of multimedia objects
(images, audio, video) as opposed to the simple text enabled by Short
Message Service (SMS) messages.
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See
Multimedia Messaging Service
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A
form of mobile marketing that utilizes MMS (Multimedia Message Service)
to send images, video, sound files and text messages between mobile
phones and other handheld devices.
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An
SMS or MMS message that was terminated (sent) to a mobile phone. The
message may have originated from another mobile phone or from a web
server, PC or other fixed device.
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A
mobile-terminated message, meaning an SMS or text message terminated on
a mobile phone. These messages are typically viewed by the recipient in
their text message 'Inbox'.
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An
MVNO is a Mobile Operator, which does not possess its own telecom
network. An MVNO has its own SIM cards and purchases wholesale minutes
from a Mobile Network Operator. An MVNO is free to apply its own
pricelists and services, and manage its own invoicing and customer
services.
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Opt-in
is a way of collecting mobile and Internet users' personal data. Within
the opt-in context, user acceptance is necessary before any mobile
marketing solicitation.
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Describes
the process where a person initiates a request from his/her mobile
phone.
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Describes
the mailing of information (SMS/MMS), directly on the consumer's mobile
phone and under the condition that his/her acceptance has been given.
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A
CSC (Common Short Code) that is assigned by the CSCA Registry on a
random basis from the pool of available CSCs.
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A
CSC (Common Short Code) that the applicant/registrant specifically
requests from the CSCA Registry. Selected CSCs are assigned on a
first-come, first-served basis from the pool of available CSCs.
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A
short code that that used for multiple marketing campaigns through the
leasing of keywords to different entities.
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A
short code is a special telephone number, significantly shorter than
full telephone numbers, which can also be used to address SMS and MMS
messages from mobile or fixed phones. While similar to telephone
numbers, they are, at the technological level, unique to each operator,
although providers generally have agreements to avoid overlaps. Short
codes are widely used for value-added services such as interactive
voting, ordering ringtones and other mobile services.
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SMS
is a service available on most digital mobile phones that permits the
sending of short messages (160 characters) between mobile phones and
other handheld devices. SMS is commonly referred to as text messaging.
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See
Short Message Service.
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A
form of Mobile Marketing that utilises SMS to deliver its promotion.
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See
Short Message Service.
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See
Wireless Application Protocol.
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An
open international standard for applications that use wireless
communication. Its principal application is to enable access to the
Internet from a mobile phone or PDA. Mobile internet sites, or WAP
sites, are websites written in, or dynamically converted to, WML
(Wireless Markup Language) and accessed via the WAP browser.
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A
form of mobile marketing that utilizes WAP (Wireless Application
Protocol) to push a specific WAP URL to a phone as a service message.
This provides the recipient with access to media rich content via their
WAP provider.
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An
SMS message which includes a clickable WAP link.
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A
Web site that is specifically designed and formatted for display on a
mobile device.
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A
markup language based on XML, used to develop wireless applications.
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See
Wireless Markup Language.
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