Cell phones are becoming an integral part of our daily lives. Mobile technology has permanently changed the way we work, live, and interact on a daily basis.

Mobile Marketing is in essence a unique way to build a list or database of clients, prospects, employees and through Social Media - unique followers.

Cell phones have become a very personal part of every cell phone users life. Therefore, there are a number of best practices and procedures that should always be followed, especially with Mobile Marketing and Text Advertising.

POSTING MESSAGES AND GAINING SUBSCRIBERS

• Depending on the type of campaign being implemented - All advertising and promotional material must clearly indicate if the promotion and campaign is a subscription service rather than a one-time campaign.


• All text messages should clearly include a clear and concise Opt- Out information or link
• If the promotion or advertisement is listed as "free", it should not have any premium fees or costs associated with
  the advertisement.


• Always gain permission from the people you plan to engage by employing an opt-in procedure that is clearly detailed
• Do not send unsolicited messages in that it will create a negative impression and impact your "Brand" unfavorably. This negative practice of sending unsolicited messages will lead to complaints